When you need to expand your communications capabilities, the best chance for success comes in finding solutions that will further your business strategies. It’s easy to get focused on new features rather than on what a technology can do for your business. We’re bombarded with the latest in connectivity, systems, applications, and devices. There are myriad subscribe, buy, and lease options for deployment. With communication choices growing daily, how do you decide what will help achieve business goals? Planning is the vital factor that determines whether technology ultimately will contribute to business success. The planning process starts with analyzing the current strategy and business plan—where are you today, where do you want to be next? This is a thorough examination of goals and the desired timeline to reach those goals, as well as the resources and budget available. The second phase of planning focuses on defining the communications that support and enable your business goals. Many companies turn to consultants for expert recommendations on communications. When you work with consultants, consider the best practices and methodologies they’re using. First and foremost, your consultants should undertake a deep analysis of your business, focusing on learning about your industry, competitive position, and goals for growth. Only then can they show how current communications and future solutions will fully support your business strategy. Beware of cookie cutter proposals that aren’t tailored to your specific needs. | 
